Popular search engines like Google, Microsoft Edge, and Bing! gain popularity by providing users with high-quality results. When you search for information about any topic, you expect it to be accurate, timely, and on topic.
As a business owner in the digital age, it’s critically important that your website ranks high on the search engine results pages (SERPs) for the keywords that best describe your business, products, or services.
So one of the best ways to instantly boost your rankings is by improving the credibility of your postings by including links to authoritative sources.
Improving Your Online Credibility
Search engines love authoritative sources. These include things like academic websites, scientific studies, and well-respected resources like encyclopedias and dictionaries.
When you post content related to your business, you can increase your site rankings by giving search engines what they want: Links to authoritative sources. Some of the best are:
- Websites with the suffix “.edu” which means it is associated with an academic institution.
- Websites with the suffix “.gov” which means it is associated with a government agency.
- Research papers, scientific studies, and other expert resource materials.
- Wikipedia, which has entries on practically every imaginable subject
You can easily find these by conducting a simple Google search. For example, if you are writing a blog and want to include statistics, research the information you need then include a link to the source material when posting it in your content.
Rankings – Creating a Link
Building a link is simple. Simply go to the page you want to cite then copy the web address. Then go to the place in your content that you want to link it to, move the cursor over the text, then use the link tool on your toolbar and paste the address into the box when it appears.
The text will then be underlined in your content. When people click on it they will automatically be taken to the source material you are citing, increasing the credibility of your content.
Plus, web browsers will see that your content is more reliable because it includes links to authoritative sites so it likely will increase your rankings, putting your website in front of more prospective customers or clients.