Have you ever heard the expression, “Perception is reality?” It refers to the idea that what people see is what they believe. In business, it means your business’s reputation is defined by the way customers perceive you, not necessarily how you want your business to be perceived.
That’s why managing your business’s online reputation is so important. Lytron Strategic has the digital tools, experience, and know-how to successfully manage your business’s online reputation so that prospective customers think about your business exactly the way you want.
For example, let’s say your small business gets a bad review on a popular social media platform. A single bad review can do more harm to your reputation than a hundred positive reviews because people tend to believe the worst. It’s just human nature.
But managing your online reputation involves monitoring the big social media platforms for posts about your business and then targeting negatives and other potentially harmful content. In many instances, it’s possible to reach out to the person who made the posting, address their issue, turn around their opinion of your business, then convince them to remove the harmful post. It’s a win/win for both the poster and your business.
One of the best ways to build goodwill among your customers is to continually remind them of all the positive things you do for your community. You also can personalize your business by being open about your family life, your interests and hobbies, and favorites that have nothing to do with your business, such as TV shows and movies.
Making personal connections with people helps instill positive feelings about your business. When people feel like they know you personally, they are more likely to perceive your business in a positive light and choose you ahead of your competitors.