If your business has been around for a while, you probably already have been through dozens — if not hundreds — of marketing promotions. Some of them probably worked while others likely fell flat.

It can be challenging to come up with new ideas to promote your small business’s products and services, to say the least. So why not simply repurpose some of the most successful marketing campaigns from your business’s past? It’s often a fast and simple solution: Attract new customers with old, tried-and-true marketing ideas.

Look to the Past

People love nostalgia because it reminds them of past times in which their lives were simpler, younger, and more carefree. Recreating marketing promotions from the past can often inject new excitement into your old, established business.

It’s nothing new. Major corporations like Ford, Coca-Cola, and The Walt Disney Company have been going into the vault and bringing out old marketing campaigns, brushing them off, refurbishing them, and using them to attract an entirely new generation of customers.

Established campaigns can also help solidify loyalty bonds with long-term customers by reinforcing the trust relationship your business has shared with them for years or even decades.

Dig Into the Archives

Finding your old ideas offers a lot of fun and entertainment itself. Digging into your past marketing campaigns can bring up enjoyable memories and while sparking new ideas for turning the old into the new. Set some time aside to dig through your archives and look at the promotions your business used 10, 20, or even 50 years ago.

Over the course of your small business’s life, you’ve come up with a lot of fun, entertaining ways to attract and retain customers. You don’t have to let these ideas simply be part of your history, Instead, dig them up, brush them off, and put them toe work building your business.