Give Your Customers Content They Can Use

tropicspoolandspafl

tropicspoolandspafl

Blogs are a tool businesses can use to offer their customers something of value they can use in their everyday lives. New blogs delivered according to a regular schedule help remind customers that you exist and reinforce positive feelings about your business.

Once you get people to opt into receiving your blog, you can slip into their inbox as frequently as you want, offering helpful content and offering genuine value. It’s a proven, effective marketing strategy that results in loyalty, positive reviews, and sales.

Blog Library

Another benefit is that blogs are eternal. Once you create and distribute a blog, it will live forever in a blog library that can be accessed from your website according to the topic. When customers find something they like in one of the blogs you sent them, they can dive into more content to continue to satisfy their need to know more.

Blogs are also fast, simple, and affordable to create and curate. You can write them yourself of hire a writer to create fresh, intriguing content for you regularly. Once people start appreciating the quality of the content you offer them, they will start looking forward to getting emails from your business.

Lytron Strategic

Blogs are one of the many elements of successful online marketing for small businesses. They help strengthen loyalty bonds between businesses and their customers by offering helpful and useful content according to a reliable and predictable schedule.

When the people you target with your business enjoy your blogs, they are more likely to continue to do business with your company rather than your competitors. While you are offering “something for nothing” in the short run, it leads to higher customer loyalty, retention, and bottom-line sales in the long run, making blogs one of the most cost-effective elements in your digital marketing strategies.

Specific Goals Help Create Specific Results

Stairhoppers scaled 1

Stairhoppers scaled 1

When launching a digital marketing campaign, it’s helpful to know exactly what you want to achieve. When you have very specific goals, you can craft your digital campaigns to achieve them more quickly, efficiently, and successfully.

The more clear you can be with your ultimate objectives, the easier it is to design your campaigns to reach those results. When the outcomes you set for yourself are vague, it’s much more difficult to craft online marketing strategies because you don’t have a clear idea of where you want to go.

Specific Goals

Goals should be realistic, achievable, and measurable. For example, let’s say you want more customers. That’s a vague goal. But a more highly specific goal would be to want 100 new customers per week by the fourth week of the campaign.

See the difference? Every business wants more customers. However, the most successful digital marketers can dial down to achieve specific goals that can be measured. At the end of the fourth week, you either have 100 new customers per week or you don’t.

Goals also need to be realistic and achievable. If you set pie-in-the-sky goals for your business, it will only end in frustration. But when you create actual, doable goals, it helps motivate you to reach the finish line.

Lytron Strategic

At Lytron Strategic, we have a lot of experience helping local small businesses set and achieve online marketing goals. We can analyze your current campaigns, collaborate with you on where you want your business to go in what specific time frame, and then craft effective campaigns that help you achieve those goals without your time framework.

Reaching one goal naturally leads to bigger and bigger objectives. With Lytron Strategic on your side, your online marketing campaigns can get bigger and better while helping your business grow and prosper.

Does Your Website ‘Go with the Flow’?

VIDA COM VIDA 1

VIDA COM VIDA 1

Successful websites naturally lead visitors to a logical conclusion. People who visit your page should instinctively know what to do and where to go next.

A website’s flow is just as important as its content. Subtle visual cues and advanced design techniques can gently ease people toward your desired action: To buy the products or services you are offering, to give you their email address or phone number for future marketing purposes, or simply to feel good about doing business with your company.

Website Flow

You are manipulated by website flow every time you visit a new website and probably don’t even realize it. There’s no deep or sinister psychological strategy at work going on here. It’s much simpler than that, something car salesmen have known for years: People walk into a showroom because they want to buy a car. It’s the salesman’s job to get the buyer to do what they already came there to do anyway.

Websites work the same way. People landed on your web page for a reason. They sought it out above all the others because you potentially can offer them something they can’t get anywhere else. All you need to do with your web design is get them to do what they came there to do already.

Lytron Web Design

At Lytron Web Design, our web experts can build a website that allows your customers to do what they came there to do. We create a subtle yet effective flow that gently moves visitors to your desired action.

To be successful, websites have to have a desired outcome for visitors. Effective web design makes it easy for people to reach that outcome. It’s simple: People already know subconsciously why they came to your website. You just need to give them what they want. And when it works, you get more visitors, conversions, and sales.

Know More About Your Customers

casadopastelusa 3

casadopastelusa 3

With today’s internet tracking technology, website owners can learn a lot of information about their site visitors. This kind of information is critical because it allows you to customize marketing based on your customer’s preferences.

Tracking tools help you understand how people found your website, what they did when they arrived there, and whether or not they “converted”, or took the action you wanted them to take. Advanced tools can even tell you what sites they visited after yours and what they did there — critical information because it can help you understand their motivations as well as their actions.

Tracking Tools

Think about your own experience. When you visit a new website, it may tell you that the site uses “cookies” that track your actions while on the site and beyond. While you can opt-out, most people don’t. Instead, they simply click the “X” to close the window and keep scrolling through the site.

These cookies are essential to helping website owners understand how people are interacting with their business online. They compile information about what people look at on the site, whether or not they buy the products or services being offered, and even where they navigate afterward.

Lytron Web Design

Cookies are part of the internet experience. People generally either ignore them or treat them as the cost of using the internet. They are willing to give up a little bit of privacy in order to gain instant, immediate access to practically anything in the world.

While some people are diligent about shutting off cookies every time — and there usually is no penalty for doing so — the majority accept them and move on. As a result, there is a whole world of information available to website operators about the wants, needs, and motivations of the people visiting their websites.

Small Businesses Are Less Local than Global Now

mila bikinis

mila bikinis

Where your business is located isn’t as important as it used to be. If you attract most of your customers online, it probably doesn’t matter if they are located in the next town or the next state. Or even in another country.

Sure, there are still some types of businesses that rely on customers living within a few miles of their location. But even small businesses like bakeries, automobile repair garages, and fitness centers are beginning to see the advantages of marketing on a global — rather than a local — level. When you can connect with people all over, there’s more opportunity for your business to grow in new ways.

Think Globally

For example, you may be able to ship your physical products anywhere in the world more affordably than ever before. Or you could create new web-based versions of your services — such as self-help videos, blogs, or even interactive websites — that allow you to sell new services to a wider audience.

Thanks to the near-universal reach of the internet, limitless storage, and cheap overhead costs, moving at least part of your local business online to serve a global customer base could be the new market you’ve been trying to reach. And Lytron Strategic can help you do it.

Lytron Strategic

At Lytron Strategic, we help local small business owners just like you discover new ways to offer your products and/or services to people worldwide, giving you the potential to grow your business exponentially.

We can help you develop new ways of serving new customers who don’t live close to your business but who are anxious to buy what you are selling. Then we can create digital marketing strategies to deliver.

It’s a whole new world out there for small business owners. Let Lytrron Strategic help you discover new ways to conquer it.

We Work Hard So You Don’t Have To!

fort lauderdale web development 1

fort lauderdale web development 1

The hardest part about running a small business is that you are responsible for everything. Whether it’s hiring and training new employees, managing inventory, or keeping track of orders, it all falls on you as the owner.

But there is one area of your business that you can happily delegate to somebody else: Your digital marketing strategy. As a small business owner, time is your most precious commodity. So if you can spend less time worrying about attracting, retaining, and converting people with your digital marketing, that’s more time you can devote to managing other aspects of your business — like offering superior products or services.

Time Is Money

Effective digital marketing is time-consuming. It not only requires a lot of technical skill, but also the time to develop, implement, and manage digital strategies that bring customers to your small business. Unfortunately, time is the one thing most small business owners have the least.

Successful entrepreneurs know that delegating tasks to reliable others is the best way to keep their eye on the prize. Focusing on things like product development, streamlining delivery, and keeping customers satisfied are among the most basic priorities of the best small business operators.

Lytron Strategic

At Lytron Strategic, our job is to successfully create and run online marketing operations for small business owners. We have the expertise, know-how, and tools to help bring people to your small business via the internet.

We will create unique, effective web-based campaigns that get the results you want. And best of all, after our initial planning sessions with you the owner, we can do it all independently so you don’t have to worry about whether or not they are working. The results will speak for themselves.

So if you are tired of having to worry about every little thing related to your small business, leave the digital strategy to Lytron Strategic.

 

With Winning Websites, Every Detail Matters

structure2

structure2

Do you remember back in the early days of website design when you would go to a web host like GoDaddy, Blue Host, or Host Gator and use pre-made templates to create your website? Things have changed a lot since then.

For one thing, websites today need to be unique. Template-built web pages look like all the other ones that also were built using the same format. For another, they need to be optimized for mobile use because most consumers today are using their phones, not their laptops, to surf the web.

Changes in Attitudes

To be effective, today’s small business websites need to be unique. Every detail maters, from the color schemes to the images you use to the font type and size to the layout. The days of simply plugging in a few details about your business and launching using a premade template are over.

Today’s consumers want dynamic, engaging web pages that not only offer the products and services they are searching for, but do it in an interesting and personalized way. Old-school web design offers only outdated results. To be current, you need the type of web design people expect to see when they surf the web.

Lytron Web Design

At Lytron Web Design, we have been helping small business owners just like you create, launch, and manage effective web pages for more than a decade. We’ve evolved along the way, exchanging the simplicity of the template format to the complexity of the uniquely personalized small business websites of today.

The web pages we build are both mobile-ready and unique. And the tools we use to gather data about both how people use your websites and why they arrived there in the first place allow us to improve your web pages to get better and better results.

Does Your Website Reflect Your Personality?

visage desk

visage desk

Your small business is an extension of you. So the website you use to promote it should be an extension of your own personality.

Your friends, family, and co-workers like you because of the way you are. In the same way, the people who visit your small business website will be attracted to your products or services if the website itself is a reflection of your personality. It doesn’t matter if you are goofy, fun, studious, outgoing, introverted, or industrious, whatever qualities you possess should be evident on your web pages.

Personality Plus

In fact, your website should not only reflect your personality, it should amplify it. The reason most people choose small businesses over big corporations or online giants like Amazon is that they like interacting with people. So when your website presents an almost exaggerated version of yourself, it can attract more customers.

People want to do business with people, not computers, AI, or robots. So when they arrive on your small business website, it should be immediately evident that your small business is owned, operated, and run by real people just like them. That’s why putting your personality into your website is so important.

Lytron Web Design

At Lytron Web Design, we help small business owners just like you develop, launch, and manage personality-driven websites that attract customers. People are actively looking online right now for exactly the kind of products or services you offer. But if you want to connect with them, you need the help of professionals who know how to maximize your personality to promote your business to real people.

You started your business because you believed you had something to offer people they couldn’t get anywhere else. When you inject your unique personality into your website, you are giving people what they want: You!

The Small Business Success Formula

team lytron fort lauderdale web design 3
team lytron fort lauderdale web design 3
team lytron fort lauderdale web design 3

There’s no single path that’s guaranteed to success. But for small business owners, there are some shortcuts that allow you to achieve profitability faster.

In today’s digital-centric business environment, lead generation is critical. Right now, there are literally hundreds if not thousands of real customers with money to spend actively looking for businesses just like yours online. When you can capture their attention before your competitors, you win.

But lead generation is not enough. Once people find your business, you need to build trust relationships so you can transform them from passive visitors into active, loyal long-term customers. And above all, you need to have the digital tools to understand which campaigns are working and which are not.

Secret to Success

Stated simply, the formula for small business success looks something like this:

Effective Web Design + Brand Strategy + Analysis – Lead Generation

If you are missing any of these factors, it’s going to be harder for you to win over prospective customers because your competitors are doing the exact same thing. You need to be able to do it better. And that’s where Lytron Strategic comes into play. Since 2001, we have been helping small business owners just like you hit every point in the small business success formula, then take the leads that are generated and convert them into loyal customers.

Lytron Strategic

Our strategic business specialists can use the latest digital tools and strategies to connect active prospects with your business. Then use branding, reputation management, and digital marketing campaigns to create lasting relationships that benefit the bottom line of your business. At Lytron Strategic, we have the technological tools to attract visitors and the branding expertise to convert them into buyers.

We have a proven track record of success. And we can apply this secret of small business to work for you. Let’s get started.

Define Your Brand Before Somebody Else Does It For You

lytron credibility visibility
lytron credibility visibility
lytron credibility visibility

No matter how big or how small, every business has a brand. Your brand is however active or prospective customers view your business. You can decide for yourself what you want that to be. Or you can let other people define your brand for you. The former is preferable to the latter.

That’s because when you define your brand, you can craft it however you want it to be. Do you want people to think of your business as reliable, honest, wholesome, and family-owned? Then it’s up to you to build that reputation through your brand strategy. If you don’t, people might think of your business another way — one that is neither accurate nor appealing.

Brand Strategy

A successful brand strategy begins with having a clear idea of exactly how you want your business to be perceived. It can be developed through marketing, social media, and daily interactions with real-world customers. And while it’s not always possible to control every aspect of how people perceive your business, with a determined and consistent brand strategy you can continually promote your reputation according to your desired outcome.

For example, a brand strategy for a day care center might be based on the concepts of safe, professional, clean, and caring. These core values can then be promoted in every element of the business’s public interactions as well as digital marketing, signage, logos, and more.

Lytron Strategic

When you allow other people to define your brand for you, it’s out of your control. You may not be happy with the result. And there are thousands of small business that are no longer in the marketplace because they didn’t take steps to define their brand according to their terms.

Lytron Strategic specializes in developing, promoting, and sustaining positive brand images for local small businesses. If you know how you want your business to be perceived, we know how to put that brand reputation in front of your customers.