Strategic Consulting Agency. Fort Lauderdale Web Design, Branding, Digital Ad Marketing Agency, CRM Software

Right now, there are people online actively looking for exactly the type or products or services your business offers. They could be across the street or on the other side of the world. But they’re there. The key to success is finding the fastest, most effective ways to connect those people with your company.

The internet never sleeps. At any given moment, there are billions of people streaming videos, scrolling through social media, or typing in keywords to find solutions to problems — or the products or services they believe will improve their lives. At Lytron Strategic, our job is to find those people who are searching for precisely what your business offers and then get them to choose you over all of your competitors.

Simple Solutions

There are a myriad of ways to “hack” the internet so that searchers find your business before everybody else. Some are as simple as finding the right keywords. Or optimizing your website so it looks more appealing to Google and other search engine algorithms.

Others are more complicated, such as structuring your websites so they are simple to interact with yet offer sophisticated tools that create genuine and lasting emotional bonds with site visitors, keeping them engaged with your business longer and creating loyalty to your brand.

Lytron Strategic

Big conglomerates have entire office buildings full of people who do nothing but these things all day, every day. But what about small business owners? Most are left to figure it out for themselves. However, the most successful ones recruit the help of small business digital marketing strategists like Lytron Strategic.

Our team of experienced, professional web marketing experts knows how to make connections between active seekers to your products and services. Once they find you, our web design team can create an effective plan to get them to choose your business over all of the others.

People make more genuine connections when they associate a business with an actual person rather than simply a vague concept. When you put a face on your business — putting somebody front and center on your marketing, promotions, and advertising — it can engage people on a personal and emotional level that has a more lasting impact.

Think about your own experience. Don’t you tend to remember commercials or print advertisements that feature one person in particular, be it the owner or founder of the company, a spokesperson for the business, or even simply a model hired to be featured in the marketing?

Face Time

It’s wired into our human psychology to make genuine, emotional connections with people rather than things. We’re naturally social beings. So focusing your marketing on individual people offers a shortcut to positive emotional bonds with prospective customers. To make it easier for people to connect with your business, keep it simple by choosing just one or a few people to be the focal point of your marketing campaigns.

But who should be featured? Somebody with a lot of personal charm and charisma but also a person who seems approachable, open, and friendly. Physical attractiveness is a plus, too, but it doesn’t necessarily have to be somebody who looks like a movie star or who has the body of a professional athlete. Normal people relate better to other everyday people.

Lytron Strategic

At Lytron Strategic, we have plenty of great ideas about how to make your digital marketing more appealing to people actively looking online for businesses just like yours. We can help you choose a face for your business the develop strategies for leading people to your business organically.

When you put a face on your business, people feel more comfortable interacting with it, adding warmth, likeability, and even passion for your products or services.

Who is buying the products or services you are selling? In all likelihood, it’s probably the same person. At least in general. While the ideal is for everybody to want what you offer, in reality, that’s not usually the case. There are very few products that have universal appeal.

Some people like Coke and others like Pepsi. Or Dr Pepper. Or Sprite. Each of those brands has determined what the characteristics are of the people who prefer their soda pop over all the others, then crafted a brand that appeals to exactly that type of person, tapping into a multi-billion dollar market. If you can do this with your business, you can open up a whole new world of opportunity.

Who Are You?

Before you can understand who your target customer is, you need to think about the image your company projects. Then you need to think about whether the branding you have created so far by chance is the optimal branding for the customers you want or who already are predisposed to preferring your products or services.

This is the magic key that opens up new markets for your business and can lead to your taking the next step in scale. If so far you have appealed only to people living near your store or office, learning about the most effective branding can take you nationwide, or even global.

Lytron Strategic

It’s hard to do this on your own. But Lytron Strategic helps small businesses just like yours discover their most effective branding every day. We collaborate with you to answer the question of what your customer looks like by determining how your business is perceived. Then we develop a plan to project exactly the image you want to bring those customers to your door or website.

You business appeals to a certain type of customer. Learn who that is and you can break through to the next level.

If you own a local small business, odds are most of your customers live or work within a few small miles of your geographic location – whether it’s a retail storefront, an office, a workshop, or a factory. Many people prefer to do business with people in their neighborhood, especially if it’s a service industry such as plumbing, electrical, car repair, and so on.

But thanks to the global reach of the internet, you no longer need to rely only on the few thousand people in your area. Instead, you can market and connect with people from coast to coast or even internationally just as easily as you can customers walking through your front door.

Global Marketing

In fact, an increasing number of people today are using online stores to buy more of the products they want. When was the last time you drove down to the shopping mall, parked your car, and walked inside to buy what you wanted? More likely, you Googled it, found an online seller, and had it shipped directly to your doorstep.

So if you are still putting most of your focus on driving people to your physical location, you are marketing to a shrinking number of prospective customers. There are more people searching online right now for the exact products or services you sell than will ever visit your store in person.

Lytron Strategic

If you have been in business for a while, you probably already know how to greet people visiting your store, steer them toward what they are looking for, and possibly even upsell them or promote some additional purposes. But what do you know about online marketing? Maybe not so much.

But you don’t have to. Fortunately, Lytron Strategic already has you covered. We can collaborate with you to develop effective, affordable online campaigns that bring you new customers from all over the country, even worldwide.

The most effective marketing makes instant emotional connections with customers. You probably remember watching a TV commercial that unexpectedly moved you to tears.

Your digital marketing doesn’t need to be that dramatic to be effective. But it should still include images, colors, text, and other content that prospective customers can experience on an emotional level. All of your digital design needs to be developed to make people feel something about your company, your brand, your products or your services.

Emotional Triggers

So what are these emotional triggers? It depends on your business and the message you are trying to project. Frequently, including personal information or revealing details about your life offers people a way to connect with your business emotionally. Start paying attention to the way other businesses build their brand online and you will start to see how effective this can be.

Another way is to include powerful photographs, illustrations, videos, and other images that tug at the heartstrings. When done skillfully, there is no faster way to draw people into your brand. As the old saying goes, “A picture is worth a thousand words.”

Lytron Web Design

At Lytron Web Design, we have been helping small business owners develop powerful online marketing strategies that reach people’s feelings to make strong emotional connections. We can help you discover new customers, build loyalty bonds, and develop a recognizable brand while building a positive company reputation.

When you can make people feel something on a human level, you can create strong bonds that can lead to long-term, lucrative business relationships.

People online today are bombarded with thousands of images and messages every hour. The experienced, professional web experts at Lytron Web Design can help you find the most powerful, effective messaging for your business that instantly connects with people on a deep and powerful emotional level.