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Outlaw Archetype

Brand
Culture
Don't settle for the status quo
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Brand
Voice
Disruptive, Rebellious & Combative
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Brand
Experience
Revolution is on its way
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ABOUT THE

OUTLAW

The Outlaw archetype is best described to be free-minded and free-spirited. Nothing stands in their way and nothing controls their desires. They’re the true representation of what it really means to be the captain of your own ship. Outlaw archetypes are natural skeptics of the world around them and are constantly questioning the intentions behind organizations and individuals. During brief moments of peace, they’re merely waiting for the storm.

OBJECTIVE

To overturn what isn't working revenge or revolution

SKILL

Outrageousness, radical freedom disrupt, destroy, or shock

WEAKNESS

Crossing over to the dark side, crime to be powerless or ineffectual

STORY ARCHETYPES

INDUSTRIES

Brands

Drive

Fear

COLOR SCHEMES

A82300
B48352
683110
C07149