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THE SAGE Archetype

Celebrate life-long learning
BRAND CULTURE
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Factual, decisive, intelligent & researched
BRAND VOICE
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Warm, welcoming and special
BRAND EXPERIENCE
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The Sage is a seeker of truth, knowledge and wisdom.

The brand identity put the focus on discovering the truth and their customers are mainly people who are keen to use their intelligence to analyze and understand the world.

Objective

To use intelligence and analysis to understand the world. To find the truth.

Skill

Wisdom, intelligence, seeking out information and knowledge; self-reflection and understanding thought processes.

Weakness

Can study details forever and never act. Being duped, misled—or ignorance.

STORY ARCHETYPE

CHARACTERS

theoretical physicist

THE PROGRAMMER

THE MOTIVATOR

THE JEDI MASTER

Industries

As these areas of expertise display a vast well spring of knowledge and opportunity for understanding, it relies on the Sage archetype to demonstrate this concept.
For cars, Audi is blessed to be a Sage car. They know their drivers and do everything to please them.
This is about engineering, song or software or other types of engineering programs. Antivirus programs like Norton.
Almost everything connected with the news has a component of the Sage archetype.

Brands

PRESS PLAY

Google Ad

PRESS PLAY

University of Canterbury Ad

The Truth shall

SET YOU FREE

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