Trademark, Logo, and Brand: What’s the Difference?
The nomenclature surrounding business marketing is often confusing to newcomers. A business can have a logo. It can have a trademark. And it can have
January 18, 2022
Why ‘Right Now’ Is Critical to Your Success
There may never be a moment more important to the success of your business than right now. While you could say that for practically any
June 17, 2021
What Does Your ‘Brand’ Mean to People?
Your brand is how people perceive your business. If it’s positive, clear, and easily absorbed, your branding can practically sell your products and services on
June 1, 2021
Leave the Technical Stuff to Us
Businesses with websites or that deal with customers online have no choice but to interact with the Google search engine. It’s the biggest, most popular,
May 18, 2021
Do Websites Still Matter?
When people are looking for products or services online, it’s easy for them to be overwhelmed with the variety of choices. A single Google search
May 13, 2021
You’ve Defined Your Brand … Now What?
Creating the most effective branding for your small business is just the beginning. The next step is managing your brand so that it: 1.) Reaches
April 19, 2021
Brand Consulting Offers Fresh Perspective
It’s possible to be too close to your brand. No, in fact, it’s commonplace for companies to take their branding for granted and be blind
April 1, 2021
First Brand Strategy Then Brand Management
Branding is one of the most important elements of any enterprise. People aren’t going to trust your business, your products, your services, or you unless
March 15, 2021
Does Your Brand Have These 3 Differentiators?
In most business schools, one of the first things you learn is that successful brands stand out from the competition. Maybe they offer unique innovation,
March 2, 2021
Understanding Your Brand’s ‘Unique Selling Point’
No matter what business you are in, there is always going to be competition. Distinguishing your brand from all the others is key to building
February 15, 2021
Engagement Is More than Just Value
The key to any long-term business relationship is value. When what you offer is valuable to your clients or customers — whether it is a
February 9, 2021
Is Your Website Converting Visitors into Customers?
For businesses today, having a website isn’t just a luxury, it’s a necessity. As traditional business morphs into a new kind of digital marketplace, a
January 13, 2021