In Business, Perception Really Is Reality
Have you ever heard the expression, “Perception is reality?” It refers to the idea that what people see is what they believe. In business, it
March 16, 2023
Even the Smallest Business Needs a Website
For small businesses today, having a website isn’t a luxury, it’s a necessity. Even the smallest of small businesses need an online presence because the
March 16, 2023
Why Is Your Business Special?
Every business has something about it that is unique. If you can identify what your distinctive selling point is, you can differentiate yourself from your
February 9, 2023
Pick a Color Scheme and Stick with It
There are a lot of things that go into making a successful website, including unique design, well-written content, and engaging images. But one of the
February 7, 2023
Your ‘Call to Action’ Needs to Be Clear and Obvious
Business websites don’t exist in a vacuum. They serve a specific purpose. That purpose needs to be immediately obvious and evident to people who click
January 31, 2023
‘Embracing an Era’ Offers Helpful Branding Strategy
One of the most popular branding strategies today is known as “embracing an era”. This is when companies try to associate their products or services
January 31, 2023
Social Media Is Addictive … and That’s Good for Your Business!
You may have noticed in recent years that you are spending more and more time on your smartphone. And it’s not texting with loved ones
January 18, 2023
To Improve Your Website, Check Out Your Competitors
Competitive research has always been an important part of business marketing. You have to know what other businesses like yours within your geographic area are
January 17, 2023
Be the Face of Your Business
One of the most powerful marketing tools is the power of personality. When customers can put a face with a business, it instantly creates a
January 10, 2023
Keeping Your Websites Fresh
Websites aren’t a “one and done” proposition. To keep visitors engaged, they need to be updated, refreshed, and even redesigned every couple of years. Website
January 10, 2023
Branding Is More than a Logo
To people outside of marketing, a company’s “branding” simply means its logo or possibly its mascot. When you think of Frosted Flakes, you envision Tony
December 14, 2022
Learn from Other People’s Mistakes …
Developing effective web traffic or online campaigns for your small business can be a case of trial and error: Other people’s trials and other business
December 14, 2022