People Today Have Less Time than Ever for Your Website
When it comes to web design, the most popular trend today could be summarized with the phrase: “Get to the point!” Most adult users of
September 22, 2022
Where Are You Reading This Blog Right Now?
The answer to this question is important because it should influence your business’s marketing decisions. If you are reading this on your laptop or PC
September 22, 2022
Lead Generation a Valuable Commodity
To be successful, every business needs a continual flow of new customers to replace those lost through natural attrition and to continually build their base.
September 9, 2022
The One Critical Question Your Website Needs to Answer …
Websites can include lots of important and essential information, such as a business’s location, its hours of operation, and even a description of the products
September 9, 2022
If You Can’t Beat’em, Steal’em
Sometimes your competition does such a good job that it’s practically impossible to overtake them. If that’s the case, don’t spin your wheels trying to
August 10, 2022
Don’t Reinvent the Wheel, Repurpose It!
When the first person discovered fire, it was a miracle that changed the course of human history. But when the second person saw them do
August 5, 2022
Why Are You Better than Your Competitors?
Differentiating your business from your competitors in the marketplace is essential. If customers discern little to no difference between what you do and what everybody
July 12, 2022
Take Our FREE Business Personality Quiz
Does your business have a personality? Of course, it does! Your business’s personality is likely similar to your own. But it also has its own
June 28, 2022
People Like to Put a Face to a Business
Like it or not, you are the face of your business and that’s exactly how people like it. Most people want to associate a person
June 6, 2022
Top to Bottom Consistency
The most important element of branding is consistency. Your company’s brand needs to offer the same message, tone, even color schemes and fonts on every
June 2, 2022
To Create an Effective Strategy, Work Backwards
Have you ever heard the term “reverse engineering”? It refers to the process of figuring out how something works in order to replicate it for
May 10, 2022
Critical Measures of Success for Websites
Sometimes the way to measure the success of a website is simple: The visitor takes the desired action, such as clicking through to another page,
May 4, 2022