For Effective Branding, Consistency Is Key
The brand you create for your business today could still be around decades from now, or even a century or more into the future. People
The brand you create for your business today could still be around decades from now, or even a century or more into the future. People
Coming up with an original idea for marketing your business is extremely hard. Through the years, millions of companies have tried countless ways to attract
There’s an old joke about two hunters in the woods who suddenly come upon an angry bear. As the two take off running, one hunter
Technology changes all the time. And changes in tech often lead to changes in the way people interact with it. For example, the iPhone was
Search engine mapping programs like Google Maps, Wayz, or Apple’s iPhone mapping app play a critical role in directing customers to local businesses. Most people
Starting a new small, local business can be difficult, especially when you are competing for a limited number of customers online. Established competitors have the
Have you ever heard the expression, “Perception is reality?” It refers to the idea that what people see is what they believe. In business, it
For small businesses today, having a website isn’t a luxury, it’s a necessity. Even the smallest of small businesses need an online presence because the
Every business has something about it that is unique. If you can identify what your distinctive selling point is, you can differentiate yourself from your
There are a lot of things that go into making a successful website, including unique design, well-written content, and engaging images. But one of the
Business websites don’t exist in a vacuum. They serve a specific purpose. That purpose needs to be immediately obvious and evident to people who click
One of the most popular branding strategies today is known as “embracing an era”. This is when companies try to associate their products or services