Small Businesses Are Less Local than Global Now

mila bikinis

mila bikinis

Where your business is located isn’t as important as it used to be. If you attract most of your customers online, it probably doesn’t matter if they are located in the next town or the next state. Or even in another country.

Sure, there are still some types of businesses that rely on customers living within a few miles of their location. But even small businesses like bakeries, automobile repair garages, and fitness centers are beginning to see the advantages of marketing on a global — rather than a local — level. When you can connect with people all over, there’s more opportunity for your business to grow in new ways.

Think Globally

For example, you may be able to ship your physical products anywhere in the world more affordably than ever before. Or you could create new web-based versions of your services — such as self-help videos, blogs, or even interactive websites — that allow you to sell new services to a wider audience.

Thanks to the near-universal reach of the internet, limitless storage, and cheap overhead costs, moving at least part of your local business online to serve a global customer base could be the new market you’ve been trying to reach. And Lytron Strategic can help you do it.

Lytron Strategic

At Lytron Strategic, we help local small business owners just like you discover new ways to offer your products and/or services to people worldwide, giving you the potential to grow your business exponentially.

We can help you develop new ways of serving new customers who don’t live close to your business but who are anxious to buy what you are selling. Then we can create digital marketing strategies to deliver.

It’s a whole new world out there for small business owners. Let Lytrron Strategic help you discover new ways to conquer it.

We Work Hard So You Don’t Have To!

fort lauderdale web development 1

fort lauderdale web development 1

The hardest part about running a small business is that you are responsible for everything. Whether it’s hiring and training new employees, managing inventory, or keeping track of orders, it all falls on you as the owner.

But there is one area of your business that you can happily delegate to somebody else: Your digital marketing strategy. As a small business owner, time is your most precious commodity. So if you can spend less time worrying about attracting, retaining, and converting people with your digital marketing, that’s more time you can devote to managing other aspects of your business — like offering superior products or services.

Time Is Money

Effective digital marketing is time-consuming. It not only requires a lot of technical skill, but also the time to develop, implement, and manage digital strategies that bring customers to your small business. Unfortunately, time is the one thing most small business owners have the least.

Successful entrepreneurs know that delegating tasks to reliable others is the best way to keep their eye on the prize. Focusing on things like product development, streamlining delivery, and keeping customers satisfied are among the most basic priorities of the best small business operators.

Lytron Strategic

At Lytron Strategic, our job is to successfully create and run online marketing operations for small business owners. We have the expertise, know-how, and tools to help bring people to your small business via the internet.

We will create unique, effective web-based campaigns that get the results you want. And best of all, after our initial planning sessions with you the owner, we can do it all independently so you don’t have to worry about whether or not they are working. The results will speak for themselves.

So if you are tired of having to worry about every little thing related to your small business, leave the digital strategy to Lytron Strategic.

 

With Winning Websites, Every Detail Matters

structure2

structure2

Do you remember back in the early days of website design when you would go to a web host like GoDaddy, Blue Host, or Host Gator and use pre-made templates to create your website? Things have changed a lot since then.

For one thing, websites today need to be unique. Template-built web pages look like all the other ones that also were built using the same format. For another, they need to be optimized for mobile use because most consumers today are using their phones, not their laptops, to surf the web.

Changes in Attitudes

To be effective, today’s small business websites need to be unique. Every detail maters, from the color schemes to the images you use to the font type and size to the layout. The days of simply plugging in a few details about your business and launching using a premade template are over.

Today’s consumers want dynamic, engaging web pages that not only offer the products and services they are searching for, but do it in an interesting and personalized way. Old-school web design offers only outdated results. To be current, you need the type of web design people expect to see when they surf the web.

Lytron Web Design

At Lytron Web Design, we have been helping small business owners just like you create, launch, and manage effective web pages for more than a decade. We’ve evolved along the way, exchanging the simplicity of the template format to the complexity of the uniquely personalized small business websites of today.

The web pages we build are both mobile-ready and unique. And the tools we use to gather data about both how people use your websites and why they arrived there in the first place allow us to improve your web pages to get better and better results.

Does Your Website Reflect Your Personality?

visage desk

visage desk

Your small business is an extension of you. So the website you use to promote it should be an extension of your own personality.

Your friends, family, and co-workers like you because of the way you are. In the same way, the people who visit your small business website will be attracted to your products or services if the website itself is a reflection of your personality. It doesn’t matter if you are goofy, fun, studious, outgoing, introverted, or industrious, whatever qualities you possess should be evident on your web pages.

Personality Plus

In fact, your website should not only reflect your personality, it should amplify it. The reason most people choose small businesses over big corporations or online giants like Amazon is that they like interacting with people. So when your website presents an almost exaggerated version of yourself, it can attract more customers.

People want to do business with people, not computers, AI, or robots. So when they arrive on your small business website, it should be immediately evident that your small business is owned, operated, and run by real people just like them. That’s why putting your personality into your website is so important.

Lytron Web Design

At Lytron Web Design, we help small business owners just like you develop, launch, and manage personality-driven websites that attract customers. People are actively looking online right now for exactly the kind of products or services you offer. But if you want to connect with them, you need the help of professionals who know how to maximize your personality to promote your business to real people.

You started your business because you believed you had something to offer people they couldn’t get anywhere else. When you inject your unique personality into your website, you are giving people what they want: You!