Innocent archetype is a positive personality with an optimistic outlook on life. They crave security and ultimately, they want to be happy.
The Innocent is a bit like the beautiful little child or the wise mystic, filled with wonder at the beauty of it all, still believing it is possible to live in paradise right now. At the lower levels of the archetype, people believe that this is their heritage and therefore become upset when life seems to let them down. At a higher level, the Innocent chooses a more simplistic, more values-driven life and moves into paradise by walking on this determination.
Brands who use the Innocent archetype
They want to make their customers feel safe and beautiful on the inside. Ex: Nintendo Wii, Coca-Cola, Dove.
We all have some experience of a remarkable moment when the excellent, perfect life seemed possible. We all want to fulfill a longing for some ideal place where we can feel fully ourselves and at home, right? Some psychologists explain this yearning as a desire to re-experience the security and harmony of the womb.
We have so many options, in terms of how to pursue our individual destinies, but not too much help to show us the way. That is why archetypes and archetypal stories that provide a road map for self-realization are so relevant.
The Innocent Archetype is a bit like the beautiful little child filled with wonder at the beauty of it all, still believing it is possible to live in paradise right now. At the lower levels of the archetype, people believe that this is their heritage and therefore become upset when life seems to let them down. At a higher level, the Innocent Archetype chooses a more simplistic, more values-driven life and moves into paradise by walking on this determination.
As buyers, when Innocents, find a brand they trust they become extremely loyal, especially brands that make life simple.
- Oliver Twist
Oliver Twist is born in a workhouse in 1830s England. His mother, whose name no one knows, is found on the street and dies just after Oliver’s birth.
- Touched by an Angel
A trio of angels sent to Earth to tell depressed and troubled people that God loves them and hasn't forgotten them. Angels are dispatched from heaven to inspire people who are at crossroads in their lives.
First published in 1947 under the name Li’l Folks, the strip, renamed Peanuts in 1950, featured a cast of children led by Charlie Brown. The strength of Peanuts lay in the depth of its characters and their ability to connect with readers through them.
- Tinker Bell
Newly born fairy Tinker Bell (Mae Whitman) is transported by the wind to Pixie Hollow on the island of Neverland and learns that, as a tinker, her job is to repair broken items.
Touched by an Angel
Innocent archetype Ads
TV and Social Media ad commercials are great opportunities for storytelling. Creative minds use archetypes to gather a community around a story.
The customer of an Innocent brand archetype prefers gimmick-free, noninvasive commercials, and they are naturally drawn to optimistic brands. Heavy or guilt-inducing ads are likely to drive the innocent customer away. Innocent brands foster purity, simplicity, and trustworthiness.