1.) Reaches target customers, and
2.) Raises public awareness about your business.
Branding is not something you do once and then forget about it. Small business owners need to develop and distribute their brands weekly, daily, even hourly. So it’s a good idea to have a point person who can take responsibility for the day-to-day management of your branding strategy (more on this in a moment).
A Brand Culture
Branding begins with the people who work most closely with your business: Your employees. The approach and attitude your workforce has on your brand have a powerful effect on how people outside of your business think about it. When your workers understand and buy into what your brand represents, their actions will demonstrate your brand culture to customers, clients, vendors, even visitors.
As your brand leader, it’s crucial that you continually reinforce your branding message to your employees so they understand why your brand is important. For example, let people within your organization understand that breaking a promise to a customer even once can be enough to damage your brand, your business, and the trust you all have built so hard to develop with customers and the public.
Spreading the Message
When your employees are on board, it’s time to spread the word about your branding to the outside world. This will take place on every level, from daily in-person and online interactions to advertising to social media marketing and beyond.
The key to success is to develop a clear, concise, and consistent brand message then continually reinforcing that brand strategy both internally and eternally. That’s a lot of work and you likely will be busy running your business.
That’s why Lytron Design can handle brand management for your business. Our expert branding strategists can not only help you develop your best brand message, but also manage it so that it works toward the success of your business.