Give Your Customers Content They Can Use

tropicspoolandspafl

tropicspoolandspafl

Blogs are a tool businesses can use to offer their customers something of value they can use in their everyday lives. New blogs delivered according to a regular schedule help remind customers that you exist and reinforce positive feelings about your business.

Once you get people to opt into receiving your blog, you can slip into their inbox as frequently as you want, offering helpful content and offering genuine value. It’s a proven, effective marketing strategy that results in loyalty, positive reviews, and sales.

Blog Library

Another benefit is that blogs are eternal. Once you create and distribute a blog, it will live forever in a blog library that can be accessed from your website according to the topic. When customers find something they like in one of the blogs you sent them, they can dive into more content to continue to satisfy their need to know more.

Blogs are also fast, simple, and affordable to create and curate. You can write them yourself of hire a writer to create fresh, intriguing content for you regularly. Once people start appreciating the quality of the content you offer them, they will start looking forward to getting emails from your business.

Lytron Strategic

Blogs are one of the many elements of successful online marketing for small businesses. They help strengthen loyalty bonds between businesses and their customers by offering helpful and useful content according to a reliable and predictable schedule.

When the people you target with your business enjoy your blogs, they are more likely to continue to do business with your company rather than your competitors. While you are offering “something for nothing” in the short run, it leads to higher customer loyalty, retention, and bottom-line sales in the long run, making blogs one of the most cost-effective elements in your digital marketing strategies.

Specific Goals Help Create Specific Results

Stairhoppers scaled 1

Stairhoppers scaled 1

When launching a digital marketing campaign, it’s helpful to know exactly what you want to achieve. When you have very specific goals, you can craft your digital campaigns to achieve them more quickly, efficiently, and successfully.

The more clear you can be with your ultimate objectives, the easier it is to design your campaigns to reach those results. When the outcomes you set for yourself are vague, it’s much more difficult to craft online marketing strategies because you don’t have a clear idea of where you want to go.

Specific Goals

Goals should be realistic, achievable, and measurable. For example, let’s say you want more customers. That’s a vague goal. But a more highly specific goal would be to want 100 new customers per week by the fourth week of the campaign.

See the difference? Every business wants more customers. However, the most successful digital marketers can dial down to achieve specific goals that can be measured. At the end of the fourth week, you either have 100 new customers per week or you don’t.

Goals also need to be realistic and achievable. If you set pie-in-the-sky goals for your business, it will only end in frustration. But when you create actual, doable goals, it helps motivate you to reach the finish line.

Lytron Strategic

At Lytron Strategic, we have a lot of experience helping local small businesses set and achieve online marketing goals. We can analyze your current campaigns, collaborate with you on where you want your business to go in what specific time frame, and then craft effective campaigns that help you achieve those goals without your time framework.

Reaching one goal naturally leads to bigger and bigger objectives. With Lytron Strategic on your side, your online marketing campaigns can get bigger and better while helping your business grow and prosper.

Does Your Website ‘Go with the Flow’?

VIDA COM VIDA 1

VIDA COM VIDA 1

Successful websites naturally lead visitors to a logical conclusion. People who visit your page should instinctively know what to do and where to go next.

A website’s flow is just as important as its content. Subtle visual cues and advanced design techniques can gently ease people toward your desired action: To buy the products or services you are offering, to give you their email address or phone number for future marketing purposes, or simply to feel good about doing business with your company.

Website Flow

You are manipulated by website flow every time you visit a new website and probably don’t even realize it. There’s no deep or sinister psychological strategy at work going on here. It’s much simpler than that, something car salesmen have known for years: People walk into a showroom because they want to buy a car. It’s the salesman’s job to get the buyer to do what they already came there to do anyway.

Websites work the same way. People landed on your web page for a reason. They sought it out above all the others because you potentially can offer them something they can’t get anywhere else. All you need to do with your web design is get them to do what they came there to do already.

Lytron Web Design

At Lytron Web Design, our web experts can build a website that allows your customers to do what they came there to do. We create a subtle yet effective flow that gently moves visitors to your desired action.

To be successful, websites have to have a desired outcome for visitors. Effective web design makes it easy for people to reach that outcome. It’s simple: People already know subconsciously why they came to your website. You just need to give them what they want. And when it works, you get more visitors, conversions, and sales.

Know More About Your Customers

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casadopastelusa 3

With today’s internet tracking technology, website owners can learn a lot of information about their site visitors. This kind of information is critical because it allows you to customize marketing based on your customer’s preferences.

Tracking tools help you understand how people found your website, what they did when they arrived there, and whether or not they “converted”, or took the action you wanted them to take. Advanced tools can even tell you what sites they visited after yours and what they did there — critical information because it can help you understand their motivations as well as their actions.

Tracking Tools

Think about your own experience. When you visit a new website, it may tell you that the site uses “cookies” that track your actions while on the site and beyond. While you can opt-out, most people don’t. Instead, they simply click the “X” to close the window and keep scrolling through the site.

These cookies are essential to helping website owners understand how people are interacting with their business online. They compile information about what people look at on the site, whether or not they buy the products or services being offered, and even where they navigate afterward.

Lytron Web Design

Cookies are part of the internet experience. People generally either ignore them or treat them as the cost of using the internet. They are willing to give up a little bit of privacy in order to gain instant, immediate access to practically anything in the world.

While some people are diligent about shutting off cookies every time — and there usually is no penalty for doing so — the majority accept them and move on. As a result, there is a whole world of information available to website operators about the wants, needs, and motivations of the people visiting their websites.