We have all heard horror stories about people who have had their identities stolen, their computers hacked, or their bank accounts emptied by unscrupulous thieves. As a result, we are all extra cautious when interacting online, especially with new businesses.
Yet it’s important for small businesses to collect information about new customers so they can tailor future marketing campaigns to individual preferences. Knowing things like people’s names, addresses, and even their birthday and buying habits is invaluable for your business’s ongoing relationship with that customer.
That’s why it’s critically important that you build trust with your site visitors by prominently including the following phrase: “We will never share your personal information with anybody else.”
Your customers want to feel as if they can trust your business. The fact that they have landed on your web page in the first place indicates that they have at least a passing interest in the types of products or services your business offers. To click through to the “Buy” action, they need to feel as if they can rely on your business’s reputation for fairness, honesty, and transparency.
As such, they need to know that if they give you something of value — in this case, their personal information — you are going to treat it with the respect that it deserves. They want to feel as if they can rely on you not to sell it to a third party or use it for anything other than to do business with them. That’s why it’s so important to reassure your site visitors that you will treat their personal data with integrity, responsibility, and honesty.
Where to include this all-important phrase will depend on the overall design of your specific web page. But typically it should be prominently featured somewhere near the spaces allocated for collecting personal information.
At Lytron Strategic, we know how to build websites that build trust with your customers.