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If you own a local small business, odds are most of your customers live or work within a few small miles of your geographic location – whether it’s a retail storefront, an office, a workshop, or a factory. Many people prefer to do business with people in their neighborhood, especially if it’s a service industry such as plumbing, electrical, car repair, and so on.

But thanks to the global reach of the internet, you no longer need to rely only on the few thousand people in your area. Instead, you can market and connect with people from coast to coast or even internationally just as easily as you can customers walking through your front door.

Global Marketing

In fact, an increasing number of people today are using online stores to buy more of the products they want. When was the last time you drove down to the shopping mall, parked your car, and walked inside to buy what you wanted? More likely, you Googled it, found an online seller, and had it shipped directly to your doorstep.

So if you are still putting most of your focus on driving people to your physical location, you are marketing to a shrinking number of prospective customers. There are more people searching online right now for the exact products or services you sell than will ever visit your store in person.

Lytron Strategic

If you have been in business for a while, you probably already know how to greet people visiting your store, steer them toward what they are looking for, and possibly even upsell them or promote some additional purposes. But what do you know about online marketing? Maybe not so much.

But you don’t have to. Fortunately, Lytron Strategic already has you covered. We can collaborate with you to develop effective, affordable online campaigns that bring you new customers from all over the country, even worldwide.


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