Strategic Consulting Agency. Fort Lauderdale Web Design, Branding, Digital Ad Marketing Agency, CRM Software

To be memorable and effective, brands need to be consistent across all platforms: Print, broadcast, digital, and even signage and face-to-face messaging. Consistency is critical because it inspires familiarity in customers, making them feel comfortable with your and open to your marketing, making it more successful.

Elements like color schemes, fonts, and logo design should be consistent whether they are part of print advertising, websites, brochures, TV commercials, and even packaging. When your branding is always the same, your customers know what to expect from your business. But when it differs from platform to platform, it can be confusing and off-putting.

Amazon Marketing

One example of effective marketing is Amazon. The world’s largest online retailer has done a great job of keeping its branding consistent during every stage of the customer interaction. When you log onto their app or website, it always features the same familiar logo, the same color scheme that is anchored by package brown, and even the same simple, “regular folks” scripting style.

Then, when your package arrives, it comes in a box that features the same “Amazon smile” logo in a box that is the same color as the package brown featured on the website, digital ads, and elsewhere. Even the truck the package arrives in and the uniform worn by the delivery person is consistent in its branding.

Top to Bottom Branding

A lot of thought went into Amazon’s branding. But the results speak for themselves. In less than two decades, Amazon has gone from a niche online bookstore to one of the biggest companies on the planet. And much of that is due to its smart branding decisions.

Consistent branding continually reminds your customers of what your company is all about. Smart branding keeps everything the same on every platform and with every customer interaction.

When promoting your business online, you don’t have to reinvent the wheel. Instead, smart business owners use marketing opportunities that are already built into the calendar year: Seasons and holidays.

Holidays are familiar and comforting to consumers. They offer reassuring milestones throughout the year. And they often dictate people’s buying behaviors. So it only makes sense to use them to promote and expand your business.

Year-Round Opportunities

Nearly every month has at least one familiar holiday that can be used to connect your business with customers:

• January — New Year’s Day
• February — Valentine’s Day
• March — St. Patrick’s Day
• April — Easter
• May — Mother’s Day
• June — Father’s Day
• July — Independence Day
• August — Labor Day
• September — Back to School
• October — Halloween
• November — Thanksgiving
• December — Christmas

Building your marketing around these and other holidays and seasons create instant connections with consumers. Depending on what type of business you own, some holidays will be more relevant than others. For example, appliance dealers often have big sales on Presidents’ Day, a holiday not relevant to most other types of businesses.

Acknowledging and celebrating holidays in your blogs and social posts is another great way to connect with people — not to mention giving you something to write about. People like it when you wish them a Merry Christmas, or a Happy Fourth of July, for example. It makes your business seem more familiar and connected with their everyday lives.

Connecting to the Calendar

Official holidays aren’t the only opportunities to promote your business. The change of seasons also has familiar and reassuring relevance for customers. Pool service providers, for example, benefit from amping up promotions in the spring and summer. Owners of vacation resorts and rental properties reach more people in the fall and winter.

Whatever kind of business you own, there’s a holiday and season for you. All you need to do is find it.

Every business owner has felt it at one point or another: They are only one of the thousands of other similar businesses offering the same types of products to the same pool of prospective customers. So how can you distinguish your business from all the rest?

Well, it starts with taking action. Nothing comes from nothing. If you fail to try to differentiate your business, failure is your only option. Literally.

But the good news is that it’s possible to make your business unique, special, and appealing to customers at the expense of your competitors. All it takes is the help of an experienced, professional branding partner — like Lytron
Strategic.

20 Years and Counting

At Lytron Strategic, we recently celebrated our 20th anniversary of helping small businesses just like yours make their mark in a crowded marketplace. We’ve transformed business owners who were previously frustrated with their bland, non-differentiated business image into flourishing, strident brands that instantly appeal to customers worldwide.

Based in Fort Lauderdale but working with clients nationwide and even beyond, our skilled and experienced branding professionals will design, implement, and manage branding strategies that are uniquely suited to your business. And we get the results you want: Whether it’s enhanced return on investment, lead generation, reputation management, or all of the above!

Reliable and Experienced

At Lytron Strategic, our track record speaks for itself. With more than 1,050 completed projects and consistent five-star ratings among our clients, we are the 100% results-driven strategic branding professionals you need to take your business to the next level and beyond.

So stop thinking of yourself as a little fish in a big pond. With the help of Lytron Strategic, now you can get the consulting, brand strategy, internet marketing, and business digitization your business needs to be that pond’s only fish that matters.

Does your business need a mascot? This is typically an original character that represents some element of your business. When used properly, a company mascot creates an instant connection between your business and your customers in a positive and meaningful way.

Lots of different businesses have highly effective mascots. Planter’s Peanuts has Mr. Peanut. M&Ms has an ever-expanding world of M&M characters. The Poppin’ Fresh Doughboy has been used in advertising for Poppin’ Fresh biscuits for generations.

Like all successful business mascots, each of these has a direct and meaningful connection with the products they promote. Less successful mascots — like “The Noid” from Domino’s Pizza — can confuse and repel customers and ultimately become more of a liability than a benefit.

Creating a Mascot

Most business mascots are created by a creative team that includes graphic designers and marketers. To work with customers, they need to be appealing, memorable, and connected with the product in some way.

For example, if you own a plumbing business your company mascot needs to have something to do with plumbing. It probably shouldn’t simply be a cute animal or cartoon character because people won’t understand what that has to do with your business. It’s also a good idea to avoid company mascots that are in any way controversial, including those based on racial or ethnic stereotypes or overly sexualized.

Think It Through

Your mascot is going to be associated with your business forever, whether you want it to or not. So it’s important that you fully think through the consequences of introducing it to your customers. Think about how people will perceive your mascot a year from now, a decade from now, and far into the future.

A well-planned and designed business mascot can help bring more people to your business for many years to come.