What’s Your Long-Term Branding Plan?

lytron business consulting

lytron business consulting

When most small business owners get up in the morning, their biggest concern isn’t where they will be five or ten years from now. It’s how they are going to get through today without losing their sanity.

Yet long-term planning is important to the success of any business. And while it’s not always our primary focus, it should offer a roadmap to where we are going and, more importantly, where we want to arrive in the long run.

Branding for the Future

While day-to-day concerns are distracting, developing a long-term plan for your business can help you achieve bigger goals, inspire growth, and push you toward doing bigger and better things.

The first step is developing your long-term goals. Think about what you want your business to look like five years from today, ten years from today, and even two decades from now. It’s okay to let your imagination run wild, but you still have to be practical in what you actually can accomplish. Opening a franchise on the moon, for example, may not be the most realistic goal!

Once you have thought about your plan, write it down. This document can then help guide you as you make decisions that influence the future of your business. As yourself, “How does what I’m doing today help me achieve what I want for the future?”

Lyton Strategic

The experts at Lytron Strategic can help you achieve your long-term branding goals. We can put you on the path to meeting your short-term objectives, which will help you build your business step by step so that in five, ten, and even twenty years from now you are exactly where you want to be (except maybe the moon).

Think big. Your business can accomplish a lot with the help of the professionals at Lytron Strategic.

Professional Web Design Brings Faster, Better Results

lytron team

lytron team

Small business owners often face a dilemma: Should they spend the money on a professionally designed website? Or should they simply hire their niece or nephew who is studying web design in college to build their website for them?

While the latter is certainly the cheaper alternative, your business is too important to trust to amateurs, regardless of whether they are related to you or not. If you want professional results, it’s best to trust the professionals.

Professional Web Design

The difference is that experienced web designers already have learned what works and what doesn’t. They understand the intricacies of attracting and retraining site visitors, as well as how to get them to keep coming back to your business again and again. There’s no trial and error, no on-the-job training, and no wasted resources at your expense

Instead, you simply get the sleek, professional, and effective website your business needs to attract more customers online and build your bottom line. Today’s consumer is far more likely to seek out a new business online — usually using their phone rather than a laptop — than any other method. So offering new visitors an effective, attractive, and professional-looking website is absolutely essential to your business’s success.

Lytron Web Design

At Lytron Web Design, we are committed to helping small business owners just like you capture their share of the local online commerce in their immediate area and beyond. Our team of experienced, professional web designers have the tools, knowledge, and creativity to build, launch, and maintain an appealing website that gets the results you want.

Taking care of your relatives is admirable. But so is running a successful business supported by professionals with the experience to create highly effective websites that make money for your business. Lytron Web Design has the answers you’ve been looking for.

Which Social Media Platform Brings the Best Results?

Many Screens IphoneX

Many Screens IphoneX

Social media is always changing. The platforms that were most popular last year may not bring the same number of results this year. And new platforms are springing up all the time. So how can business owners know which ones to spend their most time, attention, and effort on to get the best results?

Lytron Strategic is constantly monitoring the fast-changing world of social media so you can get the most for your digital marketing money. We track the trends, the news, and the traffic so you don’t have to. And we apply our knowledge to get your business’s posts in the places where they will get the best response.

Social Media Changes

So Twitter is now X. Facebook is now Meta and has its own platform called Threads. And Instagram is aping TikTok with a short-form video stream called Reels. And that’s just the past couple of months. There also are new platforms launghing all the time, many of which only appeal to a particular audience or age group.

People love social media. And they aren’t loyal to any particular site. Essentially, they will go to whatever sites is the most popular at the moment. Or to where their friends go. So keeping up with the fast-changing world of social media is helpful in engaging people in the platforms they use most.

Lytron Strategic

There’s very little value in spending time, money, and effort on a platform that was popular yesterday. Instead, smart businesses get their marketing message in the spaces people visit today. Social media is fickle. So keeping up with the changes can mean making the most of your digital marketing budget.

At Lytron Strategic, we maximize your business’s social media presence by only posting content on the pages where your customers (both current and future) are most likely to be spending the most time.

To Improve Your Website, Visit Your Competitors’

AMMI 1

AMMI 1

Competitive shopping is when business owners visit other similar businesses in their area to see what they are up against. It’s a highly effective, time-tested concept that lets you assess your competitors while looking for ideas you can incorporate into your own enterprise.

The same idea exists in the virtual world as well. To improve your own business website, it’s worthwhile to frequently visit those of your direct competitors. Look especially for the things they are doing well as well as what you perceive as their weaknesses. Both can help you improve our own website.

Landing Pages

When you land on a competitor’s website, what immediately engages your attention? Are you compelled to move further into the page? Or is there something that distracts you or turns you off?

These are important questions because they apply just as much to your business’s website as they do to your competitors. And once you view the competing websites you visit with a critical eye, you can apply that same scrutiny to your own pages to make improvements and make visiting them a better experience for your page visitors.

Lytron Web Design

The web page creators at Lytron Web Design can help you implement any upgrades you want into your business websites. We can even help you understand what your competitors are doing better than you and how you can take their best ideas and make them your own in unique and effective ways.

Visiting competitors’ websites is an important tool in improving your own. Lytron Web Design not only creates web pages we also constantly upgrade them. If you discover a competitor’s page that you think is highly effective, send us a link so we can check it out. Improving your web pages so they are a better experience for your customers and bring you more sales is our top priority.

Discover the Most Effect Brand Archetype for Your Business

archetypes site 1

archetypes site 1

When it comes to launching your brand, you don’t have to reinvent the wheel. In fact, most customers will be more comfortable with your brand if it offers something familiar and approachable.

Originality is an important part of branding strategy, but it’s not the only part. If your brand is too unusual or off the wall, it’s probably going to turn off more people than it attracts. A better plan is often to use an existing brand template as the starting point for launching your business’s brand.

Brand Prototypes

There are tried and true archetypes that define the majority of enterprises. Usually, the one that most closely matches your company’s goals, aspirations, and reasons for existing is pretty much self-evident. All it takes is familiarizing yourself with the most popular brand archetypes and choosing the one that best fits the way you want to define your business.

Then it’s simply a matter of applying that archetype to all future marketing endeavors. Once you figure out the way you want people to see your business, it is relatively easy to apply that brand to everything you do to get the message across to people.

Lytron Strategic

At Lytron Strategic, we have been helping business define their brand through existing familiar archetypes for more than a decade. We’ve found it to be the fastest, most efficient, and most cost-effective way to get the attention of customers and the loyalty of customers.

Our team of experienced, knowledgeable brand strategists can work with you to discover the best existing brand archetype for your company and then develop a game plan for using that prototype in all of your online marketing. The result is often instant, powerful connections with people actively looking online for the exact types of products and/or services your business offers. And because they already are familiar with the type of branding you offer, they likely will choose your more often than your competitors.

Informed Customers Are Engaged Customers

web design software 1

web design software 1

Keeping your customers informed of updates, changes, and improvements to your business via your website helps build loyalty and prevent customers from migrating to your competitors. When people believe you care about keeping them up to date about what’s going on in your business, it can often make them feel as if they have a stake in your success.

Websites are a convenient way to communicate what’s happening with your business right now. Conversely, if your website includes outdated or incorrect information, it can turn even your most loyal customers away, damaging your reputation and affecting your integrity.

Frequency of Updates

So how often should you update your website with the latest information? Whenever it becomes relevant. Some businesses will make updates to their websites, monthly, weekly, or even daily. In some instances, even a couple of times per day if the information is relevant and affects the way people interact with your business.

Updates to your website can include major things such as changes to your hours of operation or business address, but also minor things like new products or services, price changes, and even new hires. Generally, the more information you can share with your customers online, the more connected they will feel with your business. And this kind of loyalty keeps bringing people back.

Lytron Web Design

At Lytron Web Design, our experienced web builders and coders can help you launch your business website and then continually update it so your customers have the latest information. The more you share, the more people will care about your business.

The most successful businesses treat their customers like they are members of their family. By constantly sharing new information with people through website updates, you can engage people more frequently and keep them coming back to your business again and again.

 

Multi-Page Websites Offer Information without Overcrowding

lytron credibility visibility

lytron credibility visibility

There are a lot of things about your business that people need to know. First, there are simple things like where you are located and what hours you are open. Then there’s more detailed information such as what services you offer. Finally, there are the more esoteric elements like why people should choose you over your competitors and why your existing customers trust you.

Now, all of this information can be crammed onto a single web page and many small businesses try to do exactly that — with disastrous results. Overcrowded websites turn off more people than they attract. Smart companies have multi-page, interlinked web pages that are instinctive to navigate and keep people visiting their pages longer while getting more useful information out of them.

Multi-Page Websites

Generally, a successful business website will start with a home page. This is usually where people land once they click on the link leading to your business from a search engine like Google or Bing.

From there, smart designers include drop-down menus, hyperlinks, and other tools to lead visitors to other pages that offer more specific information that is instantly useful, all the while maintaining the same design and structure as the overall web package.

Lytron Web Design

Lytron Web Design specializes in creating interactive multi-page websites for small businesses seeking to maximize their online presence. Our team of experienced web page builders can create attractive, appealing interlinked pages that give people the information they want about your business while drawing them toward your specific call to action.

Attracting people to your web pages is one thing. Keeping them there and giving them what they want is another. The expert digital builders at Lytron Web Design can do both, creating highly appealing pages that give the results you want while building long-term customer loyalty.

Intelligent Graphic Design Attracts New Customers

Brainbehaviour 01 EN 1024x967 1

Brainbehaviour 01 EN 1024x967 1

Thanks to the mostly free tools widely available online, anybody can design a website even if they have absolutely zero experience. But a website created by an amateur and one built by experienced web experts using intelligent graphic design are two entirely different things.

A business website needs to do a lot of things at the same time: It needs to introduce people to your company’s culture and values, it needs to enhance your online reputation, and it needs to promote your specific products and services, and explain why they are superior to your competitors, among other things. But most of all, it needs to be instantly appealing to new users, push them toward your specific call to action, and invite them to buy into your business’s image for the long term. And no amateur using free tools can do that

Professional Web Design

At Lytron Web Design, our experienced, accomplished programmers already have the experience and the know-how to build the best possible website for your small business. We use intelligent graphic design to appeal to visitors’ emotions using things like color, graphics, fonts, images, and even placement to achieve your business’s specific objectives.

As the trusted web designer of hundreds of successful small businesses worldwide, we take our responsibilities seriously, helping companies just like yours stand out in the crowded social media and digital marketing marketplace.

Intelligent Graphic Design

Lytron Web Design has the experienced, tools, and knowledge to put your company ahead of your direct competitors. We can build and manage websites, launch and maintain social media campaigns, and optimize your online presence to make sure your business is the first one users find when searching online.

Building your own website may be cheap and easy. But is that really how you want your company to be perceived? Let Lytron Web Design help you be better, stronger, and more successful.

Not Social Media Savvy? No Problem!

graphic designers discussing over computer at their desk

graphic designers discussing over computer at their desk

One of the biggest problems with social media is that it requires a lot of time and attention — especially for business owners seeking to promote their products and services online. People running their own small businesses don’t have a lot of time for setting up accounts, programming content, and researching strategies for attracting new followers and users.

Kids seem to have a better grasp of the intricacies of apps like Twitter, Facebook, Instagram, and TikTok. But do you really want to leave the management of your business’s social media marketing to your 12-year-old niece or nephew? No offense to Little Johnny, but there’s too much at stake to leave such an important element of your overall marketing to amateurs.

Trust the Professionals

At Lytron Strategic, managing social media for small businesses is what we do best. We can create accounts for your business on the most popular platforms and then launch highly effective digital marketing strategies that maximize results, getting you new customers, an improved online reputation, and most importantly more sales.

It often seems like anybody born before the year 2000 struggles with the technical issues related to social media management. Part of that is because small business owners don’t have a lot of time to stare at screens and learn the details of social media marketing. But that’s not a problem for you because Lytron Strategic already has you covered!

Lytron Strategic

Our team of energetic, enthusiastic social media marketers already have the knowledge, skills, and tools to put your small business at the top of the list of the most popular site by social media users in your immediate geographic area. That means people can find your business first, and choose it most often when they visit the most popular apps.

So if you don’t know a Facebook from a TikTok, don’t worry. Lytron Strategic already has everything you need.

Is Threads the New Frontier?

web design software 1

web design software 1

Meta CEO Mark Zuckerberg has taken direct aim at Elon Musk by launching Threads, a competing social media app to the beleaguered Twitter. And the move seems to be working. In the first 48 hours since its launch, Threads has attracted more than 70 million new users.

Does that make Threads the new frontier for small businesses seeking to attract more local customers on social media, supplanting Twitter and even Instagram, which is also owned by Meta, formerly known as Facebook? Maybe.

Threads Benefits

One of the most appealing elements of Threads is that the app allows you to automatically migrate all of your followers and accounts you follow on Instagram directly to your new account. This frictionless experience offers a shortcut to other apps like Twitter, which require users to slowly build their contacts list.

And as perhaps a testament to its potential influence, the initial success of Threads already has made the social media world take notice and Twitter threaten legal action. So should your business consider opening, maintaining, and managing a Threads account? The answer is obviously, “Yes”. With that many new users and so much media attention, Threads is definitely the social media platform of the moment.

Lytron Strategic

While other marketers get up to speed, Lytron Strategic is already poised to promote your business on Threads. Our team of experienced, knowledgeable social media marketers already understands how to maximize your business’s profile on the app and use our skills to boost your company’s reputation while attracting a whole new world of prospective customers.

It’s not very often that a new app makes this much of a splash this quickly. So smart business owners strike while the iron is hot. Let Lytron Strategic help you launch your Threads account, increase your online profile, and use the success of Threads to contribute to your social media influence.